Open AccessSegmentation of business saving customer to improve average balance based on structural equation modeling (SEM) and recency, frequency, monetary (RFM): Case study Bank XYZ in Indonesia
Author(s) -
jerry heikal,
Anne Putri
Publication year - 2018
Publication title -
international journal of research in business and technology
Language(s) - English
Resource type - Journals
ISSN - 2291-2118
DOI - 10.17722/ijrbt.v10i3.497
Subject(s) - structural equation modeling , balance (ability) , business , segmentation , computer science , econometrics , operations management , economics , artificial intelligence , psychology , neuroscience , machine learning