Open AccessThe Role of Sales Promotion in inducing Impulse Purchases
Author(s) -
Rim Ben Amara,
Abir Sahraoui Kchaou
Publication year - 2014
Publication title -
international journal of management excellence
Language(s) - English
Resource type - Journals
ISSN - 2292-1648
DOI - 10.17722/ijme.v3i1.144
Subject(s) - business , impulse (physics) , sales promotion , promotion (chess) , marketing , industrial organization , commerce , sales management , physics , political science , quantum mechanics , politics , law