Open AccessMeasuring the Effectiveness of Online Advertising: The Tunisian Context
Author(s) -
Ali Haj Khalifa
Publication year - 2014
Publication title -
international journal of management excellence
Language(s) - English
Resource type - Journals
ISSN - 2292-1648
DOI - 10.17722/ijme.v3i1.139
Subject(s) - online advertising , context (archaeology) , advertising , business , digital advertising , computer science , marketing , the internet , world wide web , geography , archaeology