Open AccessThe Effect of Reverse Intergenerational Influence on purchase and Brand Equity of Durable Goods
Author(s) -
Swati Ashutosh Kulkarni
Publication year - 2014
Publication title -
international journal of management excellence
Language(s) - English
Resource type - Journals
ISSN - 2292-1648
DOI - 10.17722/ijme.v3i1.130
Subject(s) - durable good , business , equity (law) , brand equity , advertising , commerce , economics , microeconomics , political science , law