Open AccessAn Analysis of Perceived Usability, Perceived Interactivity and Website Personality and their effects on Consumer Satisfaction
Author(s) -
Yosra Akrimi,
Pr Romdhane Khemakhem
Publication year - 2014
Publication title -
international journal of management excellence
Language(s) - English
Resource type - Journals
ISSN - 2292-1648
DOI - 10.17722/ijme.v2i3.97
Subject(s) - interactivity , usability , psychology , personality , consumer satisfaction , social psychology , advertising , business , computer science , human–computer interaction , multimedia
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