Open AccessChanging Preferences of Indian Customers’ towards combinations of services offered through Credit Cards: A Conjoint Analysis
Author(s) -
Saraju Prasad
Publication year - 2013
Publication title -
international journal of management excellence
Language(s) - English
Resource type - Journals
ISSN - 2292-1648
DOI - 10.17722/ijme.v1i3.15
Subject(s) - conjoint analysis , business , marketing , industrial organization , economics , microeconomics , preference