Open AccessThe Factors Affecting Customer Behavior of Choosing Products in Mandiri Shariah Banks in Pariaman City
Author(s) -
Yulina Eliza,
Safardi Safardi,
Mayank Trianindi Untari,
Syaiful Amri
Publication year - 2019
Publication title -
international journal of management excellence
Language(s) - English
Resource type - Journals
ISSN - 2292-1648
DOI - 10.17722/ijme.v13i3.1111
Subject(s) - accidental sampling , business , marketing , sample (material) , population , advertising , test (biology) , sociology , chemistry , demography , chromatography , paleontology , biology
This study aims to determine the factors that influence customer behavior in choosing products at Bank Syariah Mandiri in Kota Pariaman, which is limited to cultural, social, personal and psychological factors. The population in this study is customers of Bank Syariah Mandiri Kota Pariaman with a sample size required in the analysis of 50 people, where the sampling technique used was accidental sampling. Hypothesis testing, performed t test, f, and r. The results showed cultural and personal factors had a positive influence on customer behavior in choosing products at Bank Syariah Mandiri in Pariaman City, while social and psychological factors did not have an influence on customer behavior in choosing products at Bank Syariah Mandiri in Pariaman City.