Open AccessNudgitize me! A behavioral Finance Approach to minimize losses and maximize profits from Heuristics and Biases
Author(s) -
Julia M. Puaschunder
Publication year - 2018
Publication title -
international journal of management excellence
Language(s) - English
Resource type - Journals
ISSN - 2292-1648
DOI - 10.17722/ijme.v10i2.395
Subject(s) - heuristics , behavioral economics , economics , microeconomics , computer science , finance , mathematical optimization , mathematics