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The objective of the study is to identify the main narratives of Russian propaganda as impact-generating issues in the Ukrainian media space in terms of consciental war of Russia against Ukraine.The methods of theoretical and methodological analysis and generalization substantiate how intensive and massive penetration of Russian narratives is implemented in the media segment of Russia and post-Soviet countries, in particular Ukraine. The narratives of the modern and histor-ical Russian propaganda are analyzed. It is shown that Russian propaganda consists of: 1) the veiled propaganda targeted at the population of Ukraine, which is close to the Ukrainian worldview in the system of coordinates, or which has an uncertain position (this type of propa-ganda aims to undermine the legitimacy and public support of the Ukrainian authorities); 2) The overt propaganda targeted mainly at the Russian-speaking population of Ukraine, which is in the system of coordinates close to the Russian worldview in the system of coordinates, or which has an uncertain position. Russian propaganda uses the narratives that manipulate using strong emo-tions. The narratives of the modern Russian propaganda – “Crimes of the Armed Forces of Ukraine and Minsk Arrangements” and “Ukraine – “Failed State” as well as the narratives of the historical Russian propaganda “All Ukrainian Nationalists were Fascists” and “Ukraine Forgot about the Victory over Nazism” are determined by the method of induction, deduction and generalization. These narratives are formed by virtual mythical facts, contain the concepts with powerful impact-generating potential and are the warfare by which it is implemented ma-nipulation of strong emotions and consciental impact on the recipients in order to shift their identities.

The Main Narratives of Russian Propoganda as Impact-Generating Issues in Terms of Consciental War of Russia Against Ukraine