Topic Features and Social Talk Show Structure on Ukrainian Television (the Case of TV Channels «Inter», «STB» and «Ukraine»)

The article analyzes the content of social talk shows on Ukrainian television and reveals the peculiarities of their structure, in particular, such talk shows as “Stosuietsia kozhnoho”/“It effects everyone” (TV channel “Inter”), “Odyn za vsih”/”One for all” (TV channel “STB”) and “Hovoryt Ukraina”/”It is Ukraine” (TV channel “Ukraine”). In the study of this topic, the following research methods such as content analysis, comparison and generalization were used – to search for differences in the objects under study; analysis and synthesis – to find features in the objects under study and to formulate conclusions. The article examines in detail the role of the TV presenter and identifies the main disadvantages in organizing and conducting social talk shows – in order to eliminate them and improve the quality of social talk shows on Ukrainian television.