Mechanisms of “Unideal Character” Sexual Type Introduction to TV-Content

In the given article the definition of a sexual type “unideal character” is proposed and the functions, techniques, a model and a mechanism of its use in the serials of the beginning of the XXI century, that are free for the Ukrainian media audience are described. On the example of TV serials such as “Game of Thrones”, “Doctor House”, “Internes”, “Sherlock”, “Sex and the City”, “The Grand Century. Roksolana” the basic features of creation of the main character image according to the sexual type of “unideal character” are revealed and the methods of movies popularization through demonstration of various sexual scenes on the screen (incest, gay-lesbian-sex and bisexual relationship) are described. These methods are based on the effect of hyper-realistic involvement, provocation that encourages memory retention of the character as well as its identification.The methods of monitoring (American, British, Russian and Turkish TV series at the beginning of the XXI century), analysis of characteristics of creation of the main character image in TV serials), descriptive method of features of creation of sexual types “unideal character” as well as the method of comparison of actors from different movies were used in the work. The objective of the study is to describe the mechanisms and to ascertain the functions of introducing the type “unideal character” to media content (on the example of TV serials such as “Game of Thrones”, “Dr. House”, “Interns”, “Sherlock”, “Sex and the City”, “The Grand Century. Roxolana”).