PRESERVATION OF NATIONAL AND CULTURAL IDENTITY OF REPRESENTATIVES OF THE UKRAINIAN DIASPORA IN THE CONDITIONS OF SOCIAL CHANGE AND CONFLICTIZATION PROCESSES

The article analyzes certain factors (external and internal) that affect the preservation of the national and cultural identity of Ukrainians living outside Ukraine. The key internal factor is national self-identification. Among the external factors are the following: ideological factor, value security, the religious factor, the factor of historical bias in foreign and Ukrainian media, the factor of manipulation of consciousness, the factor of aesthetic and value orientation, and others.The need for more resolute opposition to the political and ideological influences of Russia, which invaded the territory of Ukraine and unleashed a hybrid war with its people, is highlighted. The authors of the article pay attention to the problems of the ontology of war and peace in the context of Ukraine‟s experience in counteracting the Russian-Ukrainian war, which became a long-term factor of destructive influences on Ukrainian socio-economic, political, cultural, educational, and scientific activities.Attention is drawn to the fact that the aggressive actions of the Russian Federation cause devastating consequences not only for Ukraine but also for the system of world order and international security, the main factor destabilizing the security environment in the regional environment of Ukraine.In the article, the ways of preserving the national and cultural identity of the Ukrainian diaspora are revealed through strategic and security paradigms, with the inclusion of multilevel interaction of cognitive meanings. Particular attention is paid to the role of national-cultural identity and analysis of the cognitive dimension in hybrid conflicts.