
MODEL ОF CONSUMER BEHAVIOR TRANSFORMATION AS A BASIS FOR MARKETING STRATEGY
Author(s) -
V. Savelyev
Publication year - 2014
Publication title -
vìsnik. ekonomìka/vìsnik kiïvsʹkogo nacìonalʹnogo unìversitetu ìmenì tarasa ševčenka. serìâ ekonomìka
Language(s) - English
Resource type - Journals
eISSN - 2079-908X
pISSN - 1728-2667
DOI - 10.17721/1728-2667.2014/162-9/8
Subject(s) - transformation (genetics) , basis (linear algebra) , marketing , consumer behaviour , business , mathematics , chemistry , biochemistry , geometry , gene