Open AccessPurchase Motivation, Experiential Value Related to Continuance Intention to Purchase on China’s Double 11 Shopping Festival
Author(s) -
Jianhong Ye,
AUTHOR_ID,
Jhen-Ni Ye,
Yu-Feng Wu,
JonChao Hong
Publication year - 2022
Publication title -
international journal of e-education, e-business, e-management and e-learning
Language(s) - English
Resource type - Journals
ISSN - 2010-3654
DOI - 10.17706/ijeeee.2022.12.1.1-15
Subject(s) - continuance , structural equation modeling , value (mathematics) , advertising , purchasing , china , marketing , experiential learning , business , confirmatory factor analysis , psychology , social psychology , service (business) , geography , statistics , mathematics education , mathematics , archaeology , machine learning , computer science