Open AccessFrom Economical Evolution to Industrial Revolution: Developing an IoT Based Co-creation Ecosystem
Author(s) -
Yuan-Hsiang Liang,
TzuChuan Chou
Publication year - 2021
Publication title -
international journal of e-education, e-business, e-management and e-learning
Language(s) - English
Resource type - Journals
ISSN - 2010-3654
DOI - 10.17706/ijeeee.2021.11.3.101-109
Subject(s) - business , resource (disambiguation) , product (mathematics) , business ecosystem , quality (philosophy) , bricolage , internet of things , computer science , knowledge management , world wide web , art , computer network , philosophy , geometry , mathematics , literature , epistemology
Recently, the concept of the Internet of things (IoT) has flourished and attracted many start-ups to invest in related industries. However, start-ups and new businesses often face challenges in initial development. The subject of this study, NewGreen (NewGreen Tech Co., Ltd), is an air quality sensor start-up that has operated for 3 years. NewGreen has connected air quality operators and experts from various fields, established databases, and combined air quality detection with equipment improvement to create a sensor, product, system, and platform chain, to promote the formation of an industrial ecosystem that co-creates value eventually. The company now works with the international brand “Acer” and obtained investment from the data network product manufacturer “Edimax”. This study analyzed NewGreen’s business development history, including sensor, product, system, platform, and Industrial Ecosystem, to observe how the company react rapidly to adapt itself to the resource and environment in the aspects of its strategic agility, enterprise resource bricolage, exploration toward new opportunity and exploitation on enterprise itself. The study results can serve as a reference for start-ups engaged in IoT technology development.