Open AccessThe Happiness Premium: The Impact of Emotion on Individuals’ Willingness to Pay in Online Auctions
Author(s) -
Lingyao Yuan,
Alan R. Dennis
Publication year - 2016
Publication title -
ais transactions on human-computer interaction
Language(s) - English
Resource type - Journals
ISSN - 1944-3900
DOI - 10.17705/1thci.00080
Subject(s) - happiness , common value auction , bidding , willingness to pay , psychology , social psychology , business , advertising , marketing , economics , microeconomics