Open AccessInnovation Diffusion Impact on Students’ Online Platform Participation
Author(s) -
Nurhazliyana Hanafi,
Nurul Ain Chua,
Mohamad Pirdaus Yusoh,
Ismar Liza Mahani Ismail
Publication year - 2021
Publication title -
journal of entrepreneurship and business
Language(s) - English
Resource type - Journals
ISSN - 2289-8298
DOI - 10.17687/jeb.v9i1.473
Subject(s) - observability , nonprobability sampling , affect (linguistics) , quality (philosophy) , higher education , social media , psychology , medical education , computer science , mathematics education , knowledge management , mathematics , sociology , political science , world wide web , medicine , population , philosophy , demography , communication , epistemology , law
Technology and innovation offer excellent opportunities for educational institutions, particularly Higher Education Institutions (HEIs), to provide high-quality education services in the industry 4.0 era. Most classes are conducted online during the pandemic, whereby students fully participate in online learning activities and processes. Thus, the study aims to examine the influence of relative advantage, complexity, and observability on students’ online platform participation. The study employed a cross-sectional research design and collected quantitative data from 384 students using a purposive sampling technique. Additionally, a questionnaire was distributed through WhatsApp and Facebook to collect data and analysed using the statistical package for social sciences (SPSS) version 21. The findings revealed that relative advantage, complexity, and observability significantly affect students’ online platform participation. Furthermore, the study provided several insights into students’ online participation.