Open AccessUse of Advertising Music in Persuasive Communication: Analyzing of Banking Advertising Music in Terms of Persuasive Communication Strategies
Author(s) -
Nuray Yılmaz Sert,
Tuba Çevik Ergin,
Ebru Burcu Yılmaz
Publication year - 2019
Publication title -
erciyes iletişim dergisi/erciyes üniversitesi iletişim fakültesi akademik dergisi
Language(s) - English
Resource type - Journals
ISSN - 1308-3198
DOI - 10.17680/erciyesiletisim.428681
Subject(s) - advertising , art , humanities , business