Open AccessSOCIAL ADVERTISING IN THE MODERN INFORMATION FIELD
Author(s) -
Elena Smolenskaya
Publication year - 2011
Publication title -
gradostroitelʹstvo i arhitektura
Language(s) - English
Resource type - Journals
eISSN - 2782-2109
pISSN - 2542-0151
DOI - 10.17673/vestnik.2011.03.18
Subject(s) - action (physics) , advertising , field (mathematics) , consciousness , sociology , space (punctuation) , public relations , political science , psychology , business , computer science , physics , quantum mechanics , neuroscience , operating system , mathematics , pure mathematics
The article deals with the social problems of modern society in the light of human interaction with the outside information space, ways of influencing social consciousness through social advertising. The technique and methods of advertising design by the example of social action are stated.