Open AccessGüncellik Sıklık Parasallık Modeline Dayalı Müşteri Bölümlendirme: E-Perakende Sektöründe Bir Uygulama
Author(s) -
İnanç Kabasakal
Publication year - 2020
Publication title -
bilişim teknolojileri dergisi
Language(s) - Turkish
Resource type - Journals
eISSN - 2147-0715
pISSN - 1307-9697
DOI - 10.17671/gazibtd.570866
Subject(s) - customer relationship management , computer science , context (archaeology) , cluster analysis , market segmentation , variety (cybernetics) , business , customer lifetime value , software , marketing , segmentation , data mining , artificial intelligence , customer retention , service (business) , paleontology , service quality , biology , programming language