Open AccessA Case Study of Line Friends Character TransMedia Branding
Author(s) -
Hyo Jin Chang,
Young Jae Kim
Publication year - 2015
Publication title -
journal of the korea society of digital industry and information management
Language(s) - English
Resource type - Journals
eISSN - 2713-9018
pISSN - 1738-6667
DOI - 10.17662/ksdim.2015.11.2.153
Subject(s) - advertising , character (mathematics) , friendship , brand equity , perspective (graphical) , personalization , business , marketing , sociology , computer science , mathematics , social science , geometry , artificial intelligence
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