Open AccessA Case Study of Line Friends Character TransMedia Branding
Author(s) -
장효진,
김영재
Publication year - 2015
Publication title -
diji'teol san'eob jeongbo haghoe nonmunji/dijiteol saneop jeongbo hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2713-9018
pISSN - 1738-6667
DOI - 10.17662/ksdim.2015.11.2.153
Subject(s) - advertising , character (mathematics) , friendship , brand equity , perspective (graphical) , personalization , business , marketing , sociology , computer science , mathematics , social science , geometry , artificial intelligence