Moderating Effects of the Channel Type on the Relationship between Private Brand Share and Store Loyalty* | Zendy

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Moderating Effects of the Channel Type on the Relationship between Private Brand Share and Store Loyalty*

Author(s) -

Hwan Chung,

Ragyung Lee,

Jin Yong Park

Publication year - 2020

Publication title -

journal of channel and retailing

Language(s) - English

Resource type - Journals

eISSN - 2383-9694

pISSN - 1226-9263

DOI - 10.17657/jcr.2020.07.31.4

Subject(s) - brand loyalty , business , advertising , loyalty , chemistry , marketing

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