Open AccessModerating Effects of the Channel Type on the Relationship between Private Brand Share and Store Loyalty*
Author(s) -
Hun-Sik Chung,
Ragyung Lee,
Jin Yong Park
Publication year - 2020
Publication title -
yutong yeon-gu/yutong yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2383-9694
pISSN - 1226-9263
DOI - 10.17657/jcr.2020.07.31.4
Subject(s) - brand loyalty , business , advertising , loyalty , chemistry , marketing