Open AccessThe Relationship between Private Label Brand Share and Store Loyalty by Applying Panel Data*
Author(s) -
Ragyung Lee,
Jin Yong Park
Publication year - 2020
Publication title -
journal of channel and retailing
Language(s) - English
Resource type - Journals
eISSN - 2383-9694
pISSN - 1226-9263
DOI - 10.17657/jcr.2020.04.30.2
Subject(s) - private label , brand loyalty , business , advertising , panel data , loyalty , chemistry , marketing , econometrics , mathematics
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