Open AccessThe Impact of Sequential Introduction of Multi-tier Private Brand on Product Category Design: Focused on Context Effects
Author(s) -
Joh Hwan Park,
Dal Young Chun
Publication year - 2020
Publication title -
journal of channel and retailing
Language(s) - English
Resource type - Journals
eISSN - 2383-9694
pISSN - 1226-9263
DOI - 10.17657/jcr.2020.01.31.2
Subject(s) - context (archaeology) , niobium , chemistry , nuclear chemistry , materials science , metallurgy , geology , paleontology
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