Open AccessThe Effect of Extended Brand Equity on Willingness to Pay Premium Price
Author(s) -
Hyowon Hyun,
Jungkun Park,
Dongyoup Kim
Publication year - 2019
Publication title -
journal of channel and retailing
Language(s) - English
Resource type - Journals
eISSN - 2383-9694
pISSN - 1226-9263
DOI - 10.17657/jcr.2019.10.31.6
Subject(s) - willingness to pay , price premium , brand equity , economics , equity (law) , business , advertising , microeconomics , political science , law
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom