Open AccessHow Business Reference Content affects B2B Purchase Risk?: The Mediating Role of Transportation and Content Credibility
Author(s) -
Chang Mo Jung,
Jie Young Won,
Hyunkeun Lee,
Young Chan Kim
Publication year - 2019
Publication title -
yutong yeon-gu/yutong yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2383-9694
pISSN - 1226-9263
DOI - 10.17657/jcr.2019.10.31.3
Subject(s) - credibility , business , business to business , source credibility , marketing , political science , law