Open AccessThe Influence of Consumers’ Power Distance Belief on Their Attitudes and Purchase Intensions of Private Label Brand Products
Author(s) -
Yong Kim,
Ho Jung Yoon,
Woo Jin Choi
Publication year - 2019
Publication title -
yutong yeon-gu/yutong yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2383-9694
pISSN - 1226-9263
DOI - 10.17657/jcr.2019.04.30.1
Subject(s) - hofstede's cultural dimensions theory , private label , advertising , business , power (physics) , marketing , psychology , social psychology , physics , quantum mechanics