Open AccessPolicy Recommendations for Advanced Transactional Practices in Domestic TV Home Shopping Industry
Author(s) -
Yeonsung Jung,
HoTaek Yi
Publication year - 2018
Publication title -
journal of channel and retailing
Language(s) - English
Resource type - Journals
eISSN - 2383-9694
pISSN - 1226-9263
DOI - 10.17657/jcr.2018.04.30.5
Subject(s) - advertising , interactive television , business , transactional leadership , reality tv , telecommunications , computer science , political science , media studies , sociology , public relations
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom