A Lifestyle Study for Market Segmentation at the Base of Pyramid (BoP) in India | Zendy

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A Lifestyle Study for Market Segmentation at the Base of Pyramid (BoP) in India

Author(s) -

Myungmoo Lee,

JuYoung Kim

Publication year - 2018

Publication title -

journal of channel and retailing

Language(s) - English

Resource type - Journals

eISSN - 2383-9694

pISSN - 1226-9263

DOI - 10.17657/jcr.2018.01.31.5

Subject(s) - business , pyramid (geometry) , mathematics , geometry

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