Open AccessA Study on the Effect of a Franchisee's Perceived Switching Costs on a Franchiser on Multi-dimensional Commitment and Performance*
Author(s) -
Sung Jin Park,
Kyung-Do Park,
HoTaek Yi
Publication year - 2018
Publication title -
yutong yeon-gu/yutong yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2383-9694
pISSN - 1226-9263
DOI - 10.17657/jcr.2018.01.31.4
Subject(s) - business , psychology , marketing , social psychology