Open AccessThe Effects of Salesperson-Brand Image Congruence on Brand Conceptual Fluency and Customer Responses and the Moderating Role of Brand Familiarity
Author(s) -
Soonhwa Choi,
Yeon Sung Jung
Publication year - 2018
Publication title -
yutong yeon-gu/yutong yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2383-9694
pISSN - 1226-9263
DOI - 10.17657/jcr.2018.01.31.3
Subject(s) - congruence (geometry) , fluency , psychology , brand image , processing fluency , brand extension , advertising , brand names , brand equity , cognitive psychology , social psychology , business , mathematics education