Open AccessThe Effects of Consumer Opinion on Box Office Performance in the Korean Movie Market
Author(s) -
Bumsoo Kim,
Joo Hwan Seo
Publication year - 2017
Publication title -
journal of channel and retailing
Language(s) - English
Resource type - Journals
eISSN - 2383-9694
pISSN - 1226-9263
DOI - 10.17657/jcr.2017.04.30.4
Subject(s) - box office , advertising , business , psychology , opinion leadership , marketing , political science , public relations
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