Utekstowiona przestrzeń miejska w świetle badań mediolingwistycznych

Discussions concerning contemporary communication usually centre around communication that is mediallyintermediated. However, it appears that also urban space may constitute an interesting source of research inspiration since it is full of urban texts which assume diversified functions in it. Research into the so-called linguistic landscape focuses on the verbal layer of the text. In the meantime, the majority of urban texts pertain to multimodal texts, making use not only of words, but also images. In the article an attempt was made at describing the multimodal linguistic landscape of Cracow. The collected research material was subject to analysis taking into consideration the composition of particular texts as well as tasks performed by them, which became the basis for the creation of a profile of urban texts in structural and functional terms.