Open AccessA CONCISE REVIEW OF COGNITIVE DISSONANCE IN MARKETING IN THE 21ST CENTURY AND POSSIBLE OPPORTUNITIES FOR DEVELOPMENT
Author(s) -
Rodolfo Henrique Cerbaro,
André da Silva Pereira,
Cassiana Maris Lima Cruz
Publication year - 2018
Publication title -
anais do ... egepe
Language(s) - English
Resource type - Conference proceedings
eISSN - 2525-7838
pISSN - 1518-3734
DOI - 10.17648/egepe-2018-84110
Subject(s) - cognitive dissonance , computer science , cognition , marketing , psychology , business , social psychology , neuroscience