Open AccessPrice and Advertising Effectiveness over the Business Cycle
Author(s) -
Harald J. van Heerde,
Maarten Gijsenberg,
Marnik G. Dekimpe,
J.B.E.M. Steenkamp
Publication year - 2013
Publication title -
carolina digital repository (university of north carolina at chapel hill)
Language(s) - English
DOI - 10.17615/yb98-5924
Subject(s) - advertising , business cycle , business , economics , keynesian economics