Open AccessAn Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data
Author(s) -
Hans Baumgartner,
Jam Benedict E.M. Steenkamp
Publication year - 2006
Publication title -
carolina digital repository (university of north carolina at chapel hill)
Language(s) - English
DOI - 10.17615/rt1g-5733
Subject(s) - paradigm shift , panel data , computer science , data science , marketing , business , econometrics , economics , epistemology , philosophy