Open AccessMeasuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking
Author(s) -
Baohong Sun,
Scott A. Neslin,
Kannan Srinivasan
Publication year - 2003
Publication title -
carolina digital repository (university of north carolina at chapel hill)
Language(s) - English
DOI - 10.17615/r4tr-8798
Subject(s) - advertising , business , marketing