Open AccessDancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers
Author(s) -
Katrijn Gielens,
Linda M.D.E. Van Gucht,
J.B.E.M. Steenkamp,
Marnik G. Dekimpe
Publication year - 2008
Publication title -
carolina digital repository (university of north carolina at chapel hill)
Language(s) - English
DOI - 10.17615/qb1s-9610
Subject(s) - kingdom , advertising , business , biology , paleontology