
Pricing Health Behavior Interventions to Promote Adoption: Lessons from the Marketing and Business Literature
Author(s) -
Kurt M. Ribisl,
Jennifer Leeman,
Allison Glasser
Publication year - 2014
Publication title -
carolina digital repository (university of north carolina at chapel hill)
Language(s) - English
DOI - 10.17615/j0dq-r504
Subject(s) - marketing , psychological intervention , business , nursing , medicine