Open AccessAssociations Between Exposure and Receptivity to Branded Cigarette Advertising and Subsequent Brand Preference Among US Young Adults
Author(s) -
M.B. Moran,
S. Soneji,
A.S.L. Tan,
K. Choi
Publication year - 2020
Publication title -
carolina digital repository (university of north carolina at chapel hill)
Language(s) - English
DOI - 10.17615/f9qh-nt09
Subject(s) - receptivity , advertising , preference , brand preference , psychology , medicine , business , brand awareness , mathematics , statistics