Open AccessBoiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel
Author(s) -
Kyle Cattani,
Wendell Gilland,
H. Sebastian Heese,
Jayashankar M. Swaminathan
Publication year - 2006
Publication title -
carolina digital repository (university of north carolina at chapel hill)
Language(s) - English
DOI - 10.17615/2sqb-nd72
Subject(s) - channel (broadcasting) , boiling , business , environmental science , chemistry , computer science , telecommunications , organic chemistry