Open AccessEmotional Marketing as a Tool to Increase Employee Engagement and Develop Internal Brand of the Company
Author(s) -
I.A. Iost,
L.V. Girsh,
D.V. Soloveva
Publication year - 2022
Publication title -
èkonomika. pravo. innovacii
Language(s) - English
Resource type - Journals
ISSN - 2713-1874
DOI - 10.17586/2713-1874-2022-2-24-29
Subject(s) - internal marketing , typology , business , internal communications , marketing , sociology , anthropology