Open AccessMainstream Media’s FRAMING of #METOO CAMPAIGN IN INDIA
Author(s) -
Manjushree Ganapathi Naik
Publication year - 2020
Publication title -
géneros
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.16
H-Index - 2
ISSN - 2014-3613
DOI - 10.17583/generos.2020.4902
Subject(s) - framing (construction) , hollywood , mainstream , harassment , media studies , political science , sociology , advertising , gender studies , law , history , archaeology , business , art history
The #metoo campaign became a worldwide phenomenon, through the tweet was made against the Hollywood producer Harvey Weinstein by the actress Alyssa Milano on October 15, 2017. In India the campaign took off on October 7, 2018, when the actress Tanushree Dutta made serious allegations against the actor Nana Patekar, narrating her experiences while she was working with him in a film in 2008. The impact of the awareness created by #metoo campaign was such that well known personalities including the Union minister M J Akbar had to step down when the sexual harassment charges were leveled against them.In the backdrop of all these incidents, the study analyses the role of India media in framing of #metoo movements in India. The research paper analyses Indian news media’s coverage of this social media movement. The study focuses on the analyses of 40 news articles in two major national dailies in India.