Open AccessProduct Mix and Visual Merchandising Impact of Private Labels in Packaged Groceries with Reference to Organised Retail Sector in Ernakulam District
Author(s) -
Ambeesh Mon.S,
R. Rajan Babu
Publication year - 2017
Publication title -
international journal of engineering research and technology
Language(s) - English
Resource type - Journals
ISSN - 2278-0181
DOI - 10.17577/ijertv6is040767
Subject(s) - business , product (mathematics) , marketing , private sector , advertising , private label , product mix , economics , engineering , mathematics , manufacturing engineering , economic growth , geometry