Open AccessInfluencing Factors of Catering O2O Customer Experience: An Approach Integrating Big Data Analytics with Grounded Theory
Author(s) -
Chunyang Shi,
Yilei Pei,
Dandan Li,
Ting Wu
Publication year - 2021
Publication title -
tehnički vjesnik/tehnički vjesnik
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.239
H-Index - 27
eISSN - 1848-6339
pISSN - 1330-3651
DOI - 10.17559/tv-20210124041130
Subject(s) - grounded theory , big data , analytics , data science , business , knowledge management , computer science , sociology , qualitative research , data mining , social science