Open AccessDoes Cause-Related Marketing (CRM) Really Work in the Case of Stigmatized Products?: A Conceptual Framework and Implications for CRM Campaigns
Author(s) -
Eun Mi Lee
Publication year - 2016
Publication title -
global business and finance review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.206
H-Index - 6
eISSN - 2384-1648
pISSN - 1088-6931
DOI - 10.17549/gbfr.2016.21.1.73
Subject(s) - business , work (physics) , marketing , conceptual model , customer relationship management , conceptual framework , knowledge management , computer science , sociology , engineering , mechanical engineering , database , social science
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