
SUPPLIER RELATIONSHIP MANAGEMENT QUALITY AND MARKETING PERFORMANCE: DOES STRATEGY MATTER?
Author(s) -
Abdelsalam Adam Hamid,
Al Yousif,
Noorul Shaiful Fitri Abdul Rahman,
Swar Dahab Khalil Alshareef
Publication year - 2021
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2021.24.2.09
Subject(s) - business , quality (philosophy) , marketing , quality management , marketing management , process management , industrial organization , philosophy , epistemology , service (business)