Open AccessTTHE MARKETING INFLUENCERS ALTERING THE PURCHASE INTENTIONS OF SAUDI CONSUMERS: THE EFFECT OF SOCIOCULTURAL PERSPECTIVE
Author(s) -
Mansour Alyahya
Publication year - 2021
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2021.24.2.02
Subject(s) - influencer marketing , perspective (graphical) , sociocultural evolution , marketing , business , sociocultural perspective , advertising , sociology , marketing management , relationship marketing , computer science , artificial intelligence , anthropology