Open AccessAPPROACH FOR MANAGEMENT OF BRAND POSITIONING: QUANTIFICATION OF VALUE MATCHING BETWEEN BRAND AND TARGET AUDIENCE
Author(s) -
Валентина Герасименко,
Denis Andreyuk,
Dina Kurkova
Publication year - 2021
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2021.24.1.06
Subject(s) - brand management , matching (statistics) , business , advertising , value (mathematics) , marketing , brand equity , computer science , mathematics , statistics , machine learning