Open AccessMARKETING MIX OF CULTURAL INSTITUTIONS ON THE CROSS-BORDER MARKET OF A CITY DIVIDED BY A BORDER – AN ANALYSIS AND EVALUATION
Author(s) -
Łukasz Wróblewski,
Marcin Lis
Publication year - 2021
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2021.23.2.33
Subject(s) - business , marketing , economic geography , economics